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Is Your Marketing Message
Targeting the Right Audience?
Every Economic Developer craves the same thing:
the captive attention of corporate site selectors. But not every medium delivers that audience. Site Selection magazine does - and here's why:
According to the December 2011 Circulation Statement from BPA International, Site Selection magazine delivers a Total Qualified Circulation of 43,601 subscribers.
Here is who they are:
- 30,452 (69.9 percent) are representatives of manufacturing companies.
- 27,353 (62.8 percent) are CEO’s, partners, chairmen, presidents or owners.
- 23,989 (55 percent) represent companies of 100 or more employees.
- 8,635 (19.8 percent) represent companies of 500 or more employees.
- 32,735 are subscribers who have been qualified within one year.
- 3,128 represent the food & kindred products industry.
- 1,943 represent the plastics industry.
- 4,585 represent the fabricated metal products industry.
- 1,361 represent the automotive industry.
- 1,503 represent medical instruments and supplies manufacturing.
- 1,348 represent the drugs & pharmaceuticals industry.
- 4,241 represent machinery manufacturing.
- 2,205 represent electronics manufacturing.
- 5,401 are based in California.
- 2,847 are based in Texas.
- 2,537 are based in New York.
- 2,210 are based in Pennsylvania.
- 2,242 are based in Ohio.
- 1,931 are based in Florida.
- 1,418 are based in North Carolina.
- 2,326 are based in Illinois.
- 480 are International (non-US)
In addition to the above numbers, 535 recipients are members of the Industrial Asset Management Council (IAMC), which includes senior-level decision-makers from 3M, Alcoa Inc., Air Products and Chemicals Inc., BASF Corporation, General Mills, Honda of America Manufacturing, Johnson & Johnson Pharmaceuticals Group, The Linde Group, Inc., Pfizer, Weyerhaeuser Company and many, many other large industrial companies (based upon the publisher’s own data).
The bottom line is this — if you want your unique marketing message to capture the attention of high-level corporate site selectors who have the ability to bring a large industrial project to you area, Site Selection magazine delivers the audience you are seeking.
Site Selection also offers bonus distribution opportunities throughout the year at conferences and trade shows for IAMC, CityScape, NAIOP, MIPIM and BIO.
For information on how you can expose your marketing message to this audience, call your Site Selection account executive today at 1-800-554-5686.
6625 The Corners Parkway, Suite 200 • Norcross, Georgia 30092 USA
Toll-Free: 800-554-5686
Telephone: 770-446-6996 • Fax: 770-263-8825
e-mail: sales@conway.com • Web: www.siteselection.com
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