Is Your Marketing Message
Targeting the Right Audience?
Every Economic Developer craves the same thing:
the captive attention of corporate site selectors. But not every medium delivers that audience. Site Selection magazine does - and here's why:
According to the Dec 2012 Circulation Statement from BPA International, Site Selection magazine delivers a Total Qualified Circulation of 45,022 subscribers.
Here is who they are:
- 27,329 (60.7 percent) are representatives of manufacturing companies.
- 24,626 (54.7 percent) are CEO’s, partners, chairmen, presidents or owners.
- 25,357 (56.4 percent) represent companies of 100 or more employees.
- 9,676 (21.5 percent) represent companies of 500 or more employees.
- 32,048 are subscribers who have been qualified within one year.
- 3,186 represent the food & kindred products industry.
- 1,215 represent the plastics industry.
- 4,570 represent the fabricated metal products industry.
- 1,268 represent the automotive industry.
- 1,373 represent medical instruments and supplies manufacturing.
- 1,485 represent the drugs & pharmaceuticals industry.
- 3,471 represent machinery manufacturing.
- 2,241 represent electronics manufacturing.
- 5,313 are based in California.
- 2,966 are based in Texas.
- 2,595 are based in New York.
- 2,242 are based in Pennsylvania.
- 2,498 are based in Ohio.
- 1,892 are based in Florida.
- 1,381 are based in North Carolina.
- 2,291 are based in Illinois.
- 765 are International (non-US)
In addition to the above numbers, 564 recipients are members of the Industrial Asset Management Council (IAMC), which includes senior-level decision-makers from 3M, Alcoa Inc., Air Products and Chemicals Inc., BASF Corporation, General Mills, Honda of America Manufacturing, Johnson & Johnson Pharmaceuticals Group, The Linde Group, Inc., Pfizer, Weyerhaeuser Company and many, many other large industrial companies (based upon the publisher’s own data).
The bottom line is this — if you want your unique marketing message to capture the attention of high-level corporate site selectors who have the ability to bring a large industrial project to you area, Site Selection magazine delivers the audience you are seeking.
Site Selection also offers bonus distribution opportunities throughout the year at conferences and trade shows for IAMC, CityScape, NAIOP, MIPIM and BIO.
For information on how you can expose your marketing message to this audience, call your Site Selection account executive today at 1-800-554-5686.