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From Site Selection magazine, March 2000 M A N A G E M E N T S T R A T E G Y
Forecasting and Modeling
In a merger or acquisition, a simple, but effective, way to save potentially millions of dollars through cost avoidance is to stop or substantially slow down the space acquisition and disposition process. The bias has been to complete "in-process" transactions or to negotiate new deals before the longer-term nature of space requirements is understood. Corporations that have decentralized real estate decision-making processes are most prone to this error. Companies with centralized real estate functions are not immune, however. Following this recommendation, they are often more successful in realizing significant financial benefits.
For example, an international financial services company acquired the overseas operation of a major banking enterprise. The U.S. director of real estate of the acquiring company was asked to look over some new leases for office space in a major European city that were being negotiated by the new subsidiary. Given his limited understanding of the local market, the director acknowledged he was at a disadvantage in critiquing the transactions. He wasn't comfortable with potentially overruling the subsidiary's decision-making since the acquisitions had closed only several months before.
People, Workplace Environment and Culture
From the employer's perspective, creating the right workplace environment to improve productivity on a cost-effective basis can help enhance employee moral and reduce turnover. Merging entities frequently present sharp contrasts in the area of culture and workplace environment that need to be resolved.
Forming the appropriate internal team is the first critical step. It should include internal representatives from the business units, finance, sales, marketing, human resources, information technology as well as external corporate real estate and space planning experts. This team orientation is consistent with the integrated management of non-core functions under Corporate Infrastructure Resources™ (CIR) . The team's mission will be to determine the appropriate models for the different facility types used by the merged entity.
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