o you sometimes think that you receive too much information? In his excellent 1999 book, How the News Makes Us Dumb: The Death of Wisdom in an Information Society, historian C. John Sommerville laments the loss of truly wise people in an era in which meaningless daily news consumes us, and in which we consume it.
        His point? "Lost in the tidal wave of information is the ability to discern truly significant news." You see, wisdom -- the ability to make informed decisions -- comes not from the consumption of daily news but from the ability to understand the context in which the events around us are happening.
        That may seem like a complex point, but it really isn't. It's as simple as the difference between reading the daily newspaper and reading a classic work of literature. Site Selection magazine is neither, but its mission is to provide the antidote to the business world's regular portion of meaningless news and information.
        Our mission, quite simply, is to analyze, interpret, educate and lead. We seek not to merely report on the current events of corporate real estate and economic development. Rather, we seek in every issue to place those events in context to help you better understand the larger significance of those occurrences. That is how we become the definitive journal of corporate real estate strategy.
        The central purpose of Site Selection is to inform, educate and provoke corporate real estate decision-makers, site selection consultants and commercial real estate service providers by delivering a package of analysis and interpretation that the industry will not find anywhere else.
        It may seem presumptuous for Site Selection magazine to call itself the Industry Leader in this regard, but consider these facts:

• Site Selection is the only publication it its field to publish twice every year the Johnson Controls Office Occupancy Cost Index.
• Site Selection is the only publication with an exclusive content agreement with the Ernst & Young European Investment Monitor.
• Site Selection is the only magazine that offers content from the PricewaterhouseCoopers Global Investment Location Database.
• Site Selection is the only magazine with a 30-year corporate facility tracking service -- the Conway Data Inc. New Plant Database.
• Site Selection is the only publication to carry the Oxford Intelligence international reports.
• Site Selection is the only magazine to feature a comprehensive web-based database of community demographic information -- the Development Alliance -- part of an exclusive partnership with the International Economic Development Council.

In addition to all of these distinctions, Site Selection features an editorial staff that represents nearly 100 years of combined editorial experience among its team of journalists. Our writers and editors come from places like CNN, Florida Real Estate Journal, American Banking Association Journal and the Lane Business Report. This means that they are seasoned professionals who understand the value of a good story, well researched, well written, to the point and provocative.
        Many magazines will tell you that they are the "must-read publication" of their field, but the real test is whether they have the editorial integrity to back up that claim. At Site Selection, we promise the reader that we will never exchange editorial copy for an ad, never change an article to appease an advertiser, and never shrink from our mission to provide objective, unbiased coverage of the world of corporate real estate and economic development.
        You don't get to be the Industry Leader and the only corporate real estate magazine continually published since 1954 by watering down your content.
        And how we do know if we're accomplishing our mission? If you not only read Site Selection, but also consider changing some aspect of your decision-making based upon what you read in our product.
        That's the ultimate measuring standard of an Industry Leader.