ow has North Carolina managed
to rank No. 1 in Site
Selection’s annual business
climate rankings eight times
in the past nine years? It may have
something to do with its infrastructure
of higher learning.
“When I worked for the state department
of commerce in the late nineties,
I could count on one hand the number
of projects in a five-year period that had
serious conversations with our university
system,” says Leslie Boney, now associate
vice president for economic development
research, policy and planning
for the University of North Carolina’s
16-campus system. “Now it’s hard to find
a project that does not involve a conversation
with our university system.”
A view across Hechenbleikner Lake on the campus of UNC-Charlotte. Home to the
Charlotte Research Institute (part of the newly formed North Carolina Research Parks
Network), UNC-Charlotte just launched a new program built around the forthcoming
200,000-sq.-ft. (18,580-sq.-m.) Energy Production Infrastructure Center (EPIC).
photo courtesy of UNC-Charlotte
Conversations with several corporate
project decision-makers make it easy to
corroborate Boney’s thesis.
Take
Siemens Energy’s Oct. 8
groundbreaking for a 60,000-sq.-ft.
(5,574-sq.-m.) expansion adjacent to
its existing steam turbine generator
manufacturing plant in Charlotte. Over
the next five years, the company plans
to invest a total of nearly US$50
million and create 226 new
engineering and manufacturing
jobs at this location. The
expanded facility, designed
to achieve LEED Gold
certification, will house engineering
operations that will
support the company’s design,
manufacture and service of power
generation components.
“We’ve had a large presence in the
Charlotte area and in other areas in
North Carolina for 40 years now, and
it was our first-hand knowledge of the
excellent business environment here that
convinced us to expand our investment
further,” said Randy Zwirn, president
and CEO of Siemens Energy, Inc.
Siemens Energy employs 780 at its
existing 550,000-sq.-ft. (51,095-sq.-m.)
Charlotte facility. Zwirn alluded to the
area’s emergence as an energy center of
excellence. Mark Pringle, plant manager
in Charlotte, seconds that assertion.
Mark Pringle, Charlotte plant
manager, Siemens Energy
“Charlotte has become a hub for energy
companies that are starting to locate
here, predominantly driven by nuclear
energy, but now others,” he says. They
include Westinghouse, AREVA, Shaw,
Duke, Fluor Group and the recently
located Toshiba America Nuclear Energy.
The city also has long been home
to one of five principal offices and R&D
labs for the Electric Power Research
Institute (EPRI). The Siemens facility
performs work on all sizes of generators
and steam turbines, regardless of the prime mover generation source.
“It’s been an excellent climate to
work in,” says Pringle of the
Charlotte area. “You can tell
the local government pays
attention to it, and wants to
help support and nurture according
to our needs. We get
attention when we ask about
things.”
That includes attention
from the university system,
as UNC-Charlotte is in
the midst of launching a new program
around the new, $76-million Energy
Production Infrastructure Center.
“They have a college focused on
developing new engineers for the power
production business,” says Pringle, who
serves on that new college’s board of advisors.
“It’s just now starting to take off.”
Pringle says the company has also
mined machining and welding talent
from area trade schools, as well as working
with local institutions in recruiting
and co-op assignments. That
relates directly to the new
project
“We have a large building,
the largest plant Siemens has
in the United States,” says
Pringle. “We’ve launched
an initiative to put more engineers at the site so they’re designing
the product right next to where it’s being
built. It’s the way Siemens does business
in Germany and other countries.”
Siemens originally bought the power
business from Westinghouse in 1998. Its
headquarters is in Orlando.
“The obvious decision was to expand
in Orlando or make the move and put
them next to the factory,” says Pringle,
who’s worked for Siemens for 28 years.
“I’m glad we are able to convince them.
Being close to the product was a big
lever.”
According to the Charlotte Regional
Partnership, more than 1,400
undergraduate engineering degrees
and 1,000-plus graduate and doctoral
degrees are awarded annually at major
universities within 250 miles (402 km.)
of Charlotte.
High-Tech Capital
There’s no shortage of major educational
institutions in Raleigh-Durham-
Cary. The biggest of them — North
Carolina State University — gave
birth some time ago to Durham-based
Cree, a developer and manufacturer
of energy-efficient LED lighting and
semiconductor applications. In early October,
the company announced it would
add 275 jobs at its Durham facility, and
hopes to create an additional 300 jobs by
the end of 2012. Approximately half the
company’s payroll of 1,500 works at the
Durham site. The company in August
launched production of LED products
in partnership with Flextronics at a site
in Mecklenburg County.
Greg Merritt, Cree vice president of
corporate marketing, says the company
is adding the manufacturing capacity
within its existing facility footprint. He
says the company considered several
options, but chose Durham due to its
existing LED chip manufacturing capability.
Reasonably priced and reliable
power also was important. Asked about
the continuing relevance of the university
connection, Merritt says, “We were
founded in this area due to a strong
scientific and technology culture, central
location and a high standard of living.
We also benefit from a highly skilled
local work force. Cree draws talent from
the public universities and community
colleges in North Carolina, as well as
from other states and around the world
as we grow.”
The company’s most recent expansion
was in 2004, when a $300-million,
300-job R&D investment was aided by
an 11-year Job Development Investment
Grant (JDIG) that could total $5.1 million
in benefits.
‘I SAW A SHIMMERING LIGHT’: The fanciful “Cree Shimmer Wall” that adorns the new
Raleigh Convention Center took on new meaning in October. That’s when Cree, the homegrown
company that helped sponsor the work and manufactured the 56 LEDs that light
its 79,464 square aluminum pixels, announced a plan to add 575 employees to its nearby
Durham campus by 2012.
photo courtesy of Cree
In yet another instance of JDIG assisting
in the creation of high-value jobs,
Deutsche Bank in August announced
it would invest $6.7 million in a new
technology development center in Cary,
where the newly formed DB Global
Technology Inc. will create 319 jobs over
the next five years. The JDIG agreement
would award the company up to
$9.4 million over 11 years. The new jobs
at DB Global Technology will pay an
overall average wage of $88,213.
In July, Milken Institute named
Raleigh-Cary as the second best performing
city in the nation when it comes
to economic growth, behind only Provo-
Orem, Utah.
“We are extremely excited at the
prospect of opening a professional IT
development center in the Research
Triangle, which is home to some of the
most highly skilled technology talent,”
said Anthony P. McCarthy, global
CIO, Capital Markets Technology at
Deutsche Bank.
“Deutsche Bank is the perfect example
of the role that higher education can
play in terms of skills and in terms of
doing sponsored research,” says UNC’s
Leslie Boney.
“We hosted the delegation before
we knew who they were,” says Tom
White, economic development director
at North Carolina State University in
Raleigh, who co-hosted delegates from
“Project Athena” with Dennis Kekas,
associate vice chancellor for N.C. State’s
Centennial Campus research park (celebrating
its 25th anniversary), in March.
Presentations from various departments
at N.C. State were on the agenda for
that meeting, conducted at the College
of Engineering. The DB team
included representatives from London
and Frankfurt, as well as project leaders
from the New York office, and consultants
from Deloitte and Jones Lang La-
Salle. The state’s effort was led by Steve
Brantley with the North Carolina Dept.
of Commerce. Two other buildings in
downtown Raleigh and in RTP were
considered before the final location was
chosen in Cary.
White says DB is part of a cluster in
the high-tech financial sector that began
emerging about five years ago with projects
from Credit Suisse and Fidelity.
“Their willingness to endorse this
market as a comfortable home to establish
an operation and expand helped us
compete successfully for the Deutsche
Bank investment,” says White.
Among the products made at Siemens’ expanding facility in Charlotte (left) is the world’s largest generator, here shown in position at the
Olkiluoto nuclear power plant in Finland.
photos courtesy of Siemens Energy
Hard-Wired Collaboration
Also helping the area compete is
Research Triangle Park (RTP), which
now can more credibly be called “the
granddaddy of all research parks” as it
concludes its golden anniversary celebration.
Prominent private schools such
as Duke University also lend depth to
the landscape.
“A creation like RTP supplies a community
of active intellect and inquiry
that no one school could create on its
own,” said Duke President Richard H.
Brodhead at the annual global conference
of the International Association of
Science Parks held in Raleigh in June
2009. “We all know how much emerges
from obscure laboratories. But one thing
we don’t sufficiently remember is that
the knowledge economy does not and
cannot thrive everywhere. The first
feature you need in that ecosystem is
the phenomenon of critical mass — a
community of people similar enough,
but different enough to provoke each
other and strike sparks. The Research
Triangle’s main function is it supplies
that critical mass, with a very large
population of very smart, highly trained
people in a small area. I was told there
are more PhDs per capita in this area
than any other — which I promise you
was not true in 1957.”
That sense of concentrated brainpower is reflected in the National Science
Foundation’s just-released ranking of
2008 total R&D expenditures at U.S.
universities and colleges. Schools in the
Tarheel State ranked 7th (Duke University),
26th (UNC-Chapel Hill), 47th
(North Carolina State University) and
87th (Wake Forest), out of 679 institutions
in the country. The only states with
more institutions in the top 100 in that
ranking were, in order, California, New
York and Texas – states with populations
that range from double to quadruple
the 9.2 million residents in North
Carolina.
The campuses themselves may attract
that funding. But the growing network
of research parks in the state only help
spread its effects further.
“Like most research universities,
Duke does some of the technology
transfer work in-house,” said Brodhead,
“but it is an essential advantage to
have access right down the street to an R&D apparatus [RTP] that is adjacent,
complementary but not identical to the
university.”
UNC’s Boney says the latest effort to
address tech transfer is a new report,
developed with IBM, that makes recommendations
on how to improve tech
transfer across all 16 campuses, in order
to “make it easier for companies to work
with us,” he says. “We want a more innovative
culture on campus that creates
more intellectual property, and looks at
options for how we partner with companies
to make sure we offer a full range of
relationships.”
Boney says working with the community
college system is also important,
especially when it comes to 2+2
articulation programs that allow for
credit transfers: “That ends up making a
difference for the number of aerospace
companies in the state,” he says. “That
kind of cooperation is an important
thing for the companies to see. It also
pays off in determining the range of
skills a company will need when they
get here. Making sure credits transfer
is mind-numbingly boring on one level,
but for a company it’s very important.”
Rick Weddle, president and CEO of
Research Triangle Park, says RTP still
gets attention because of the big players
in the neighborhood, but “nobody
paid attention to the fact that there
were 1,500 spinoffs out of RTP. SAS,
Quintiles ... we have some of the largest
companies in the world that were guys
just starting stuff. More jobs have come
out of those 1,500 firms in the Triangle
than out of the big companies.”
Weddle also echoed a point Brodhead
made: Schools work with business, but
they also make the extra effort to do the
unthinkable – work with each other.
“Universities are notorious for not
working well even among themselves,”
said Weddle. “In the Triangle, at these
three universities [Duke, UNC-Chapel
Hill and N.C. State], it is hard-wired
into their culture to work well across
lines.”
Powerful Package