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THE  MAGAZINE  OF  CORPORATE  REAL  ESTATE  STRATEGY  & AREA  ECONOMIC  DEVELOPMENT

November 2011
Mert Livingstone
Highly Engaged

It's fall now. The season is changing and IAMC is moving into our 10th year as an organization. Plans are under way for our 10th anniversary celebration to be held at our 2012 Fall Professional Forum in Omaha, Neb. However, we have much to accomplish as an organization before reaching this milestone.

The 2011 Fall Forum in Philadelphia was one of our most successful events to date. Not only did we set an attendance record, but attendees have told us they enjoyed and received great value from some of our best guest speakers ever, breakout sessions and social networking opportunities.

One of the true highlights of the event for me was the Sunday evening opening event held at the Philadelphia Museum of Art on Sept. 11. The venue and art were extraordinary and the dining experience was exceptional. However, the ultimate and inspiring part of the evening was the tribute to 9/11. Our programming and event planning teams arranged for the Philadelphia High School of Performing Arts chorus ensemble to perform all verses of "Amazing Grace." There was not a dry eye in the place. The tribute was brief, yet very impactful. It certainly caused me to pause and reflect on everything in life for which I am so blessed and thankful.

I'd like to express my sincere appreciation to our immediate past chair Doyle Shea. I have greatly benefited from knowing Doyle for years now, but most importantly for having the privilege to work with him over the past year.

We're at an important inflection point on our journey. All metrics validate that the overall IAMC value proposition to all membership classifications continues to indicate high levels of overall member satisfaction. Our founding principles of maintaining balance across our membership categories, our unwavering focus on "quality over quantity" and our formula resulting in outstanding Forum experiences must be maintained. However, we know that the world around us is in a constant state of change and as a result, we must also be open and mindful of ways to improve and enhance the organization's relevance to members.

Our IAMC strategic planning effort, known as IAMC 2020, will be the vehicle through which we must continue to gain insights from many corners. To date, we have gathered a significant volume of input, and are now ready to begin building our strategic roadmap. Our efforts to date have identified six focus areas: Globalization, Technology, Role of the Workplace, Broadening Definition of Assets, Changing Role of the CRE and Relevance to our Organizations. You will begin to see and hear regular updates on these areas and the overall IAMC 2020 initiative.

One aspect of our organization that has been discussed a lot at the board level is member engagement. We believe that you get value from our organization in proportion to what you give to it. A full two-thirds of our overall IAMC membership attended the Fall Forum, which included a record number of active members. When we tally all of you who serve faithfully on committees and task forces and serve in other ways — I can tell you that I believe we have a very engaged membership. This is critical for our sustained success. I sincerely thank you all and look forward to serving you as your chair.

Mert Livingstone
Mert Livingstone
IAMC Chair



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